How to boost your online sales this Christmas

It may seem that the Christmas period offers marketing opportunities primarily for retailers with consumer customers; people don’t tend to buy building, industrial or automotive supplies as Christmas presents. However there are seasonal opportunities for merchants, distributors and wholesalers too, and especially for those with a B2B ecommerce solution.

We know that these days B2B buyers expect the same levels of customer service and convenience as consumers; this means that there are opportunities to apply consumer marketing to B2B customers.  There are a number of key ecommerce days over the festive period, traditionally used by retailers, which firms in the distributive trades can adopt to their advantage.

To find out more, read the full blog post.